Navigating the Social Media Jungle is certainly not an easy, or quick, undertaking these days. It is, however, an extremely important step in creating and maintaining a proper online presence for your business. We are constantly explaining to our clients, if your goal as a business, is to engage, and ultimately convert, your online audience, as well as to expand your customer base to the world wide web, just building a website and forgetting about it, is no where near enough to accomplish your goal.
The old Field of Dreams quote, “If you build it, they will come” does not apply here – at all! In addition to an awesome, engaging and interactive website, a specifically chosen group of 3 (at least), social media pages is a great beginning for your business in the Social Media scene. A lot of clients currently have several Social Media pages scattered on several sites, yet the vast majority are not regularly updated, carry the same generic design assigned to all pages at sign up and offer little, if anything, in the way of engagement or interaction with visitors to the page. Unfortunately, the entire process involved in creating an online presence for your business, one with any level of substance, is not something that can be done in a day, nor can it be explained in a single blog post. If ever a developer tells you that it can be done quickly, easily and “Now” – run away – run far away. 😉
That being said – we are going to tackle just one today – a custom Facebook Page for your business. It is so very important to maintain your brand and identity across all of the Social Media platforms you choose to utilize. Contrary to popular belief, it is actually both possible, and relatively inexpensive, to have a very customized, interactive and engaging Facebook page created for your business page. We have a PSD download, which we use to design our Facebook Covers, including a complete Facebook frame, so you can see exactly how your design will look on FB, as well as a black-out feature – allowing you to turn the layer with the FB frame on & off as needed. In addition, the exact dimensions required for both the cover and the profile image, are both pre-positioned for your design and noted within the template, allowing for the profile image to be layered over the cover – displaying the profile image as over-lapping/hiding a section of the cover, just as it currently does. We also have an exact copy of this template, yet instead of a blank cover & image, we’ve added our own page design – as an example/guide for your design. You may download them below:
- [ddownload id=3018 text=”Facebook Custom Page Template – Blank (PSD)” style=”link”] – A blank PSD template, with the correct dimensions for creating a custom Facebook Page cover and profile image, with complete Facebook frame included.
- [ddownload id=”3019″ text=”Facebook Custom Page Template – RIT Example (PSD)” style=”link”] – A blank PSD template, with the correct dimensions for creating a custom Facebook Page cover and profile image, with complete Facebook frame included, just as in above example; except in this template we’ve included our own Page design, as a guiding example, in place of the blank cover and profile image.
With the above templates, you should be able to quickly and easily design a simple cover and profile image for your Facebook page, perhaps incorporating your logo, tagline, web address, etc. You may want to take a quick look at a few of the guidelines for Page Management before deciding on your design:
At any rate – good luck with your Facebook Page customization! This article is meant 1) as a first step of many, allowing business owners to step into the Social Media scene, so stay tuned for Twitter and Google+ coming next week; and 2) as a quick guide for the D-I-Y crowd of ours. Please feel absolutely free to request a FREE quote and we’ll be happy to deliver an amazing presence for your business, consisting of awesome Social Media Pages, an awesome website, an awesome design team – basically – more awesomeness than the mind can imagine! 😉
Happy Developing! Look out for the next posts in this series; How to Engage your Facebook Fan Base & Custom Twitter Profiles, due out next week.